Client: Chaitanya’s Delights
Brand Management and End-End Marketing
Chaitanya’s Delights is a new to market modern Indian-fusion kitchen that I partnered with as a brand consultant to curate a refined, upscale, and trend-forward brand identity. The goal of this project was to elevate the brand beyond local vegetarian food and position it as a full culinary experience rooted in bold South Asian flavors and contemporary hospitality.
Through strategic brand direction, I helped shape a cohesive visual and verbal identity that balances cultural authenticity with a clean, modern aesthetic. Each of their services, being in home personal chef experiences, custom catering & grazing tables, or meal prep, all were aligned to feel intentional, elevated, and visually compelling.
The Beginning
Before I came in.
The brand presented theirselves like a home bakery with a focus on plated food photography. While the product is delicious, the photography isn’t engagine and viewers would quickly swipe past an unengaging and un interesting post like these. Thus average view count is be between 500 - 600. Likes averaging 1 - 10.
In addition to photography there were other elements of their Instgram page that could be imporved t draw more traffic and more frequent viewers.
- Not utilizing post analytics
- Only featuring photography
- Unprofessional Profile layout
- no company logo, weak bio description
The image is the feed of the company before I began working with the client.
The Rebrand
After the branding update
- Introduced Consistent reels, in combination to improved food photography
- Featured owners in reels to generate more personal connection to viewers
- Incorporated more engaging stories
- Reimagined plating techniques to make food photography look more mouthwatering
- Analyzed engagement insights and building informed campaign strategies
The image is a screenshot of their feed after I implemented the new strategies.
6 month Stats
Chaitanya’s Delights went from 276 followers to 3.5K followers within 6 months. Nearing 9 months Reels were averaging from 2 – 3K views, with 30 – 50 likes per post.
+ 3,247 followers
+ 320% web traffic
+ 150% Engagement
Take a Peak
Want to see some of the posts I curated following the new branding? Use the link below to view more insights and specific stats on each post.
