This project was completed to create a brand identity for a client in the fuel industry. The company was looking to rebrand to appeal to a younger audience. I blended retro 50s-styled with modern illustrative elements to make their gas station stand out. The gas station, called Velaire, is a drive-through burger place, both functional and recreational as a trendy hangout to show off cool cars and refill their gas. Similar to the famous “Buc-ees” franchise, Velaire is a funky one stop shop that is a must see for roadtrips.